Why Community Matters
Founding Farmer Alasdair Smithsons Story
As a young organic farmer, founder of Munch Crunch Organics, Alasdair Smithson, learned to grow healthy organic food. But, he also learned that unless he had a direct relationship with a community of local customers he could not sustain the ecological health of the soil or the farm. The problem is that the growth of the organic industry is following the same pathway to mass consumerism, as the conventional chemical food industry, run by large-scale retailers with food being highly packaged and often traveling long distances.
Alasdair's mission from that point on was to create a food model that supports organic farmers by connecting them directly to local consumers. Munch Crunch Organics was created by him to support local organic farmers through a combination of hard won farming experience and internet technology. Farming experience told him that farmers need reliable and supportive consumers and internet technology allowed him to make that connection, forming a new model of Community Supported Agriculture (CSA).
In this model internet technology cuts out the middleman and this saving is passed on to the farmer as fairer and more consistent prices and to the consumer through fresher, healthier and more sustainable food at fair prices.
This is why community matters to organic agriculture and this is why Munch Crunch Organics is committed to facilitate that community in the Northern New South Wales/South East Queensland bioregion. It is why we will remain a local business for local people. MCO partners with the best organic farmers in the local area and works to enable them to produce healthy food, healthy farms and healthy livelihoods.
You, by participating in our business, help us to support farmers and the environment and receive the benefit of the healthiest and freshest certified organic food delivered direct to your door.
Our Organic Story
Our vision, mission, source and ethics
Our vision is to create and grow organic community supported agriculture systems that regenerate the land and provide healthy food now and for future generations
Munch Crunch Organics’ mission is to create a social enterprise food model that supports organic farmers by connecting them directly to local consumers.
Munch Crunch Organics is a viable local organic community supported agriculture business that connects real farmers with real people to create an ethical food system.
Munch Crunch Organics operates as a Social Enterprise: an organization that combines a primary purpose of providing a social benefit with the productivity of a for-profit business.
Munch Crunch Organics Ethics
- We believe in only providing high quality, fresh, local, organic, nutritious food that is humanely grown, packaged and distributed;
- We treat farmers, customers and staff with fairness and respect and as important members of our community;
- We have a duty of care to the planet and support environmental sustainability .